Reo Stevens needed a logo and identity system to establish his Kite Adventures business. The logo features a wave and kite, while also resembling a symbol for wind. Bold typography is used throughout the identity to give a feeling of fun and excitement.

Common kitesurfing terms are used throughout the branding, such as the words “gybe” and tack” on the business cards. They both mean “to turn,” and are first on the list of lessons in Reo’s coaching. The words are revealed when turning over the card.